As the world’s largest cane producer, Canola was the first fruit crop to use modern technology, which allowed it to be grown without the need for pesticides and herbicides.
The first crop to be commercially produced in this way was Brazil’s Brazilian-owned Leche brand in the 1920s.
But in the decades that followed, the cane industry went through many changes, including an unprecedented increase in competition from cheap, genetically modified, more efficient and environmentally friendly varieties.
But now, with the arrival of the CaneCannes project, Canolans most iconic symbol has become the cane.
CaneCanna is the first of three initiatives by the Canola Alliance to bring Canola to the world.
The second, the Canna Alliance-Canola Cane Project, will bring the Canolan industry to a global level by bringing Canolanas cultivation to the global marketplace, providing growers with a market and a platform to support and enhance the viability of their Canolana plants, said Liana Pérez, Canolanan Alliance Executive Director.
“Our project is a first step in building Canola into a global brand,” Péquez said.
“As we grow our industry globally, we will continue to focus on making it a sustainable and sustainable food industry.
We look forward to the day when Canola will be the world-famous and iconic crop.”